Apple Now Battling Microsoft And Google

And the hits from Apple just keep on coming.  Many in the tech industry are wondering if there is no end to the company’s greed.

In the last announcement from Apple, after the controversy and constant battle of words back and forth with Microsoft, the tech company has decided to make a change to its previously stated rules.  However, the change may not be enough to satisfy Microsoft, and now Google as well.

Both streaming game services will now be forced to submit the games they offer as individual apps.  Apple has said they will also continue to take its current cut of 30% of any of the in-game revenue the apps collect as well.

This latest shift in Apple’s policy comes amid its ongoing battle in the courtroom with Epic Games, developer of the ever-popular Fortnite.  The change will allow such streaming services as Stadia and Xbox Game Pass to continue on Apple’s iPhone—but not without paying a hefty price for the ability to do so.

In a previous statement, Apple, Inc, felt that by allowing those streaming platforms such as Google and Microsoft to run on the iPhone would, in essence, be breaking the policy that had already been set down by the tech company for its App Store.  The policy in question specifically involved the two companies’ assumed ability to run and offer various games under a single app.

Apple also stated that each game that Microsoft or Google places on the service would be required to be verified through a specific process and reside within its own app.  It is worth noting that this type of restriction was not placed on those industries with similar apps such as those that provide the streaming of movies or music.

Apple has found itself engaged in a legal battle with Epic Games over their game Fortnite, which seems to be taking on the look like somewhat of a PR nightmare.  Epic sued Apple after the tech company banned Epic’s Fortnite from the App Store, stating that Epic allowed players to pay them directly for any in-game purchases of currency.

Epic holds that it is not for Apple to levy a 30% charge on all the earnings obtained from each app—a similar argument that Epic also made against Steam, the competitor against Epic Games Store.

App developers outside that of the gaming genre have jumped on the bandwagon as well, placing Apple under legal scrutiny for what many are seeing as a monopoly controlling the apps which are and are not allowed on the company’s smartphone platform.

In a clarification made by Apple, apps such as Microsoft’s Game Pass and Stadia would be permitted on the company’s devices—however, with a caveat.  That being that those services that wish to feature games are only receiving granted permission to operate on Apple’s App Store if they follow two rules.  One, they must submit each game for individual approval by Apple; and two, each game must be hosted individually while on the platform.

What it all seems to boil down to is that, with this system in place, Apple would be able to ensure that each game would be differentiated on the App Store, and as such, Apple would get 30% of each in-game purchase.